CAN-SPAM is an ACT written in 2003 by the US Government in an attempt to reduce the amount of spam on the internet. The ACT is a universal set of rules to be followed when sending commercial email. The set of rules outlined by CAN-SPAM are listed at the end of this FAQ.
What does CAN-SPAM mean to you? Any account found to be sending commercial email that does not follow the rules as outlined by CAN-SPAM will have their service suspended and possibly cancelled. If you have any questions or concerns regarding these rules please contact our customer service team for clarification before sending any emails.
The key rules the marketer must follow to send legal email marketing messages are:
- Subject lines must be descriptive in nature about the content of the email. There are specific civil penalties about the use of deceptive subject lines. Subject lines such as 'news for a friend' would be considered misleading
- The from line should be from the marketer or his business and not a sales pitch or marketing message
- The marketer must use a reply address that will be active for at least thirty days after sending your email
- The bill covers all commercial email solicitations, both solicited and unsolicited
- A conspicuously displayed unsubscribe link must be included within every email
- Any unsubscribe requests must be honored within ten days
- In the case of unsolicited email, the marketer must label the email as an advertisement. He may use the letters ADV in the subject line but this particular identification is not required
- It is now required that a valid physical postal address of the sender be found within all emails. (in emails under CAN-SPAM)
- Related to sexually oriented email, a message within the subject line or at the top of the email must indicate the email's sexual nature
- The law also specifically bans the practice of harvesting emails through an automated means. This would mean it's now illegal to obtain email addresses is to by crawling websites. This includes purchasing harvested email addresses from someone else