Backlinks, or inbound links, are links from other websites that point to your site. These links are one of the most important factors in how search engines rank websites, and without quality backlinks, it’s almost impossible to achieve high rankings.

It’s important to continue getting new links over time to strengthen your site’s authority and improve your ranking. Fortunately, MarketGoo provides various resources to help you earn quality links and stay ahead of your competition.

Important concepts:

• When someone links to your website, that’s an inbound link. Links from your site to another site are called outgoing links.

• Not all links are created equal. It’s not about getting as many links as possible — quality matters far more than quantity. Good links come naturally from consistent online activity, like participating in forums or contributing to blogs. Avoid buying links, as they can harm your site’s reputation.

Good quality links:

• Links with keywords in the anchor text: The text used to link to your site (known as “anchor text” or “visible text”) is an important ranking factor. For example, if you want to rank for “iphone headphones for running,” a link containing those words will be more valuable. Anchor text should vary but include one or more of your target keywords.

• Links from relevant pages: Links from pages related to your business are worth more. A web page is considered relevant if its visitors are likely to be interested in your site too.

• Links placed within content: A link that appears within the main body of a page is more valuable than one placed in the footer or sidebar. Search engines give higher importance to links embedded within content.

• Links from reliable websites: Links from low-quality or questionable sites can harm your site’s reputation. Be careful with reciprocal links or links from sites with poor content.

• Links without the “nofollow” attribute: A “nofollow” tag in a link’s HTML tells search engines not to follow it, meaning it won’t directly improve your rankings. However, these links can still drive traffic to your site.

Tasks:

Getting quality backlinks takes time and a mix of strategies. MarketGoo offers tools to help you:

• Identify similar links your competitors are using.

• Submit your content to websites, news articles, and local directories.

• Access a range of tips for building quality links.

Finally, make sure to monitor your progress regularly in the Results section to see how your link-building efforts are performing month over month.